Sinuous lines, carvings, precious woods and sexy flames. The stylistic revolution that characterized the design of the new brands in the 70s and 80s pushed the research to create solid body guitars to bring new personality and new levels of quality. Paul Reed Smith, apparently starting from a board made from his dog’s kennel, was and still is among the most influential protagonists of this new course. If we could compare his instruments to an automotive example, we could say that holding one of these guitars is like getting behind the wheel of a refined sports car. Personality and elegance, but at the same time, power and performance. For Carlos Santana it was love at first sight and after him they came artists such as John Mayer, Mark Tremonti, Peter Frampton, Al di Meola and Gary Moore, just to name a few.